Shenzhen EXC-LED Technology Co., Ltd.
Shenzhen EXC-LED Technology Co., Ltd.

Alchemy of the King of Pixel Light Exc Led

On the morning of September 16, 2020, with the bell of the Shenzhen Stock Exchange ringing, another enterprise of Shenzhen's hi-tech investment "insurance linkage" was successfully listed. This enterprise is Shenzhen EXC-LED Technology Co., Ltd. (hereinafter referred to as "EXC"), and the bell of that day also marks the official listing of aikelite on the gem.

According to public information, since its establishment in September 2009, EXC has developed into a domestic "pixel light king" in 11 years, with a market share of more than 70% in the domestic super large project point light. Relying on its technical advantages and stable and reliable quality, EXC has participated in almost all the domestic grand event lighting construction plans in recent years, from 2017 to 2019, EXC achieved revenue of 549 million yuan, 885 million yuan, and 1129 million yuan respectively, with rapid growth.

At the moment of accelerating the reshuffle of the industry, why can Ike win?

From latecomer to "pixel light king"

It all starts from the day when EXC was founded. In 2009, although the landscape lighting industry had developed relatively mature, there were no large-scale enterprises, few large projects, and uneven product quality in the industry“ As soon as we enter the industry, we are positioned to be a high-end market and a high-quality and responsible enterprise. " According to Chen Yongjian, the Secretary of EXC, EXC chooses the widely used point light source as the breakthrough point and takes it as the core to expand to the surrounding areas. From 2009 to 2010, EXC completed the construction of a marketing service network, a complete production system, and an R & D system. Since then, the wholesale flood lights supplier has set up an intelligent control R & D centre and landscape lighting optical research centre and established an optical laboratory to achieve a technological breakthrough and market development.

A bigger market turn came in 2013. In the light show project on both sides of the Yangtze River in Nanchang, EXC successfully applied DMX512 control technology on a large scale for the first time, breaking the technical dilemma that the failure of a single lamp in the industry for a long time would lead to the uncontrolled whole series of lamps, and effectively promoting the technological innovation and upgrading of lamps in the industry. The project also won the Guinness world record of "the largest number of buildings participating in fixed sound and light shows".

The success of the Nanchang project has established the leading position of EXC in the field of point light sources. Since then, with the completion of the research and development of a new generation of pixel display type of DMX driver chip, the establishment of a reliability laboratory, and the launch of exc-eccp4.0 smart city cloud control platform, EXC has embarked on a new journey to participate in large-scale urban landscape lighting projects and has been honoured as the "point light king" in the industry.

Multi fund matching "Quench thirst and make blood" for enterprises

With the continuous expansion of business scale, EXC demand for long-term capital and working capital is increasing. EXC, which has always been used to self-sufficiency, has to seek money from the market. However, due to the lack of fixed assets and collateral, it is difficult for the LED lighting wholesale suppliers to borrow money from the bank. At a loss, EXC found Shenzhen's hi-tech investment in 2016. After an in-depth study of the enterprise situation, the hi-tech investment team provided a one-time loan guarantee of up to 18 million yuan for EXC and helped it get 50% of the loan interest and guarantee fee subsidy from the government. In the next three years, focusing on the growth and innovation of enterprises, Shenzhen's hi-tech investment continued to empower enterprises through guarantee services, resource grafting, capital injection, and other value-added services. Among them, it guaranteed 30 million yuan in 2017 and 5 million yuan in 2018. In the same year, Shenzhen's hi-tech investment also invested in EXC by relying on its "talent No.2 fund".

With the continuous capital injection, the business scale of EXC continues to expand and gradually develops into the first choice of domestic large or super large urban lighting projects. EXC shares appeared in the lighting projects of the G20 Hangzhou summit, Wuhan military games, Zhengzhou democratic games, Shenzhen 40th anniversary of reform and opening up, and other major events. With the rapid development of business, the listing process of EXC shares has been gradually promoted. After many years of rapid growth, on the morning of September 16, 2020, EXC was officially listed on the gem“ The successful listing of EXC shares can be described as a result of Shenzhen hi-tech investment's adherence to the "two-wheel drive" strategy of credit enhancement and asset management, and a powerful interpretation of Shenzhen hi-tech investment's investment philosophy of excavating and cultivating value enterprises and assisting industrial development. " Chen Yongjian said with emotion.

Smart light pole industry meet " the troublemaker"

Innovation has become the new engine of economic development in the new era, and Inclusive Finance has become the booster of the development of the real economy. Driven by technology and capital, EXC began to make new growth.

"In addition to the main business of landscape lighting, the smart city management cloud control platform based on Internet of things technology will become a new growth engine for the company's business." Chen Yongjian said that next, EXC will focus on Intelligent Cloud control systems, LED intelligent landscape lamps, intelligent street lamps, and intelligent lighting, and is committed to providing stable and reliable LED lighting control system integrated solutions for global customers.

It is reported that with the core advantages of superload, super data processing, intelligent fault monitoring, intelligent analysis, and multiple security architecture, EXC’s intelligent control technology has been in a leading position in the industry for a long time. From 2017 to 2019, the proportion of IKE intelligent control system in the company's revenue increased from 6.5% to 17.9%, and the proportion of gross profit was 10.14%, 12.75%, and 29.04% respectively.

Different from the traditional street lamp manufacturers entering into the intelligent lamp pole industry, the path of EXC is to extend from the intelligent control system to the street lamp, and the platform control ability will become the core advantage of the competition. Under the above background, in April 2020, EXC released the first generation of smart light poles“ EXC also has a longer-term plan, that is, to take the intelligent cloud control platform as the core technology and landscape lighting as the basis to enter the intelligent lamp pole, intelligent lighting and intelligent lighting industry on a large scale. " Chen Yongjian revealed that the smart lighting project of EXC will be implemented in the near future.

Related Industry Information